If you’re wondering what age group uses SnapChat, you’re not alone. A recent survey by Pew Research Center found that 63 percent of US social media users between 18 and 24 use the platform daily or several times a day. Moreover, 79% of teens rank it as their top social media app. In contrast, Facebook and Twitter are second and third, respectively, among this age group. As for gender, most Snapchat users are female: 57.4% of the population is between ages 18-24.
The statistics on Snapchat’s usage reveal that the platform has great potential to attract younger audiences. While it’s great for millennials and Gen Z’ers, the app’s statistics are important for businesses to understand the current position of the platform. Snapchat has 265 million daily active users worldwide, up 22 percent year-over-year. According to the latest reports, millennials and Gen Z’ers are the most active age groups.
Snapchat and Instagram are popular among teen internet users in the U.S., but its popularity has shifted over the past five years. The majority of teens under the age of 24 use Snapchat and Instagram. Other platforms, such as TikTok, have a smaller user base. However, Snapchat has been the top app for teens for some time, so it’s important to keep this in mind when designing ads for the platform.
Despite the fact that teens and young adults are the most active Snapchat users, the app also has a wide user base that spans the rest of the world. According to Statista, 77% of Snapchat users in the U.K. are between the ages of 18 and 24 years old. Interestingly, people between the ages of 35 and 44 make up 38% of Snapchat’s user base. Finally, people aged 65 and over make up 2% of Snapchat users.
